Crafting outstanding digital products

Effective design and a seamless user experience are crucial in solving business problems. If you are facing issues and seeking solutions, don't hesitate to get in touch. Let's collaborate to tackle your challenges and create exceptional user experiences that meet your needs and exceed your expectations.

My Expertise

As a seasoned professional with a comprehensive skillset and extensive experience, I excel in a wide range of design disciplines, including UX research, design strategy, product design, and agile development. My proficiency in design thinking allows me to approach complex problems with a user-centric perspective and develop innovative solutions. Additionally, I possess exceptional leadership skills that enable me to lead and mentor design teams, fostering a collaborative and supportive work environment.

Design Thinking

Design thinking is a problem-solving approach that puts the user at the center of the design process. The process begins with empathizing with the user to understand their needs and pain points. This is followed by defining the problem and ideating potential solutions. The ideas are then prototyped and tested with users to gather feedback and refine the design. This iterative process continues until a final solution is developed that meets the needs of the user and solves the problem effectively. Design thinking encourages creativity and collaboration, and it allows for a flexible and iterative approach to design. The process is not limited to designers and can be applied to various fields and industries to solve complex problems and create innovative solutions.


My research process begins by defining the research goals, selecting and recruiting participants, and planning the research methods, timeline, and budget. I collect data using various techniques, such as conducting interviews, administering surveys, observing user behavior, and performing usability testing. After collecting the data, I analyze it to identify patterns, trends, and insights that can be used to inform the design process. The findings are then shared with stakeholders, and the insights are incorporated into the design process. The design is iterated based on feedback gathered during the research, and this process is ongoing as the product evolves and user needs change. As a UX researcher, my role is to ensure that the user's needs are always at the forefront of the design process.


My design process begins by aligning with product strategy and user needs. This involves understanding goals, target audience, and competitive landscape, followed by research to identify user needs and pain points. Insights gathered are used to define design principles and guidelines. I collaborate with stakeholders, including product managers, engineers, and marketers, to ensure design strategy aligns with product strategy. User feedback is gathered throughout the design process to refine the design strategy. Finally, the design strategy is communicated to ensure everyone is aligned. This ongoing process should be revisited and refined as product and market needs change.


I believe that collaboration between design and agile development teams is crucial for a successful product. It all starts with the design team creating wireframes, prototypes, and high-fidelity designs to capture the product vision and user needs. We then work closely with the development team to ensure that the designs are implemented correctly and that any issues are addressed promptly. Regular design reviews and user testing are conducted to ensure that the design meets the needs of the users and is aligned with the product strategy. The iterative nature of agile development also allows for flexibility, which enables the design to evolve as the product is developed. Ultimately, this collaboration ensures that the final product is not only functional but also delivers a great user experience.

Latest Projects


What people say

“I have enjoyed working with Beatrice, who always delivered high quality and inspiring designs. Beatrice was leading the design team responsible for Data Integration and API Federation product lines during her time at MuleSoft. Her ability to balance multiple projects simultaneously, meticulous approach toward UX design that was influenced by deep user research, and keen attention to detail have impressed me greatly. I would love to work with her again!”
Krishna M.
Sr. Director, Salesforce
“Beatrice as a UX manager is similar to the Load Balancer in Google Cloud. She understands people's strengths and distributes each of her designer's work and efforts strategically to reach their fullest potential. I had the pleasure of working with Beatrice at Google Cloud. She was my UX manager, and I can confidently say she's excellent! She was a fantastic listener and truly cared about my growth. One moment that stood out to me was when she led our team of seven designers to create a presentation for upper management to showcase the potential of our platform for our users. She effectively brought the team together and made a compelling presentation that received outstanding feedback from upper management. It was a crucial moment in developing our platform, and it was due to her leadership that we delivered a successful outcome. I highly recommend Beatrice for any UX management role. She's dedicated, skilled, and a true professional..”
Shawn C.
Sr. Interaction Designer, Google
"She led a strong team of UX professionals who would work with me from the Product Management side to flesh out user journeys for new products and services. Through Beatrice's leadership we always had the right attention to detail and scope, and were able to rapidly move on new designs. A fantastic and experienced UX visionary and leader!"
Geir S.
Product Manager, Google
“I’ve had the pleasure to work with Beatrice on several projects at SAP and Salesforce. She would be the one that you want to talk about both pixel-perfect design and North Star product vision. She is the sharpest designer with an unbeatable user-centered mindset. Beatrice is a natural leader and she can dedicate her time to help her teams keep on track and blockers to be removed. Beatrice always offered to help when possible, either by lending a hand or by researching and sharing solutions.As an individual, Beatrice has been a joy to talk with, as she is intelligent, insightful, and has a great understanding of both design and people. Beatrice’s work ethic and moral standings have been always the yardstick for my design career. I can’t recommend her strongly enough.”
April K.
Sr. Product Designer, Salesforce
“Beatrice created a culture of collaboration and connectedness between the two teams, and clearly aligned resources and direction on our projects.When informed of a project priority change, Beatrice quickly brought UX help onto the project to deliver designs at an incredible speed in order to unblock engineering efforts. When seeing a gap in requirements, Beatrice stepped in to help define not only UX requirements and get designs completed, but also became the go to thought leader on the project, filling in gaps and answering questions to get the project well understood for the engineering team.”
Chris N.
Software Engineer, Google
"Beatrice is a talented UX leader and a thoughtful human. She has a strong understanding of the API management space, and as a design leader and manager, she created the space for people on her team to succeed. I already miss our deep discussions and collaboration in diagnosing how to improve the user experience and stay competitive as a platform."
Marsh G.
Product Manager, Google

Senior design leader at a global fortune 70 organization, focused on product experience

I am an experienced digital product leader with over 15 years of industry experience, currently based in the San Francisco Bay Area. I have worked with some of the top Fortune 30 companies in the world, honing my skills in product development and management. My expertise in the digital product space has allowed me to successfully lead teams and deliver innovative products that meet customer needs and drive business growth.
More About Me
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Design solves business problems

Well-crafted design and user experience are key to resolving business problems effectively. If you're experiencing issues and looking for solutions, feel free to reach out. Let's work together to address your challenges and create exceptional user experiences.