Hi, I’m Beatrice, a UX Leader who loves building engaging product experiences and a high-performing team.

I am a passionate design leader with over 15 years of experience in the industry, having worked with a diverse range of clients and company's projects, from startups to Fortune 70 companies. I believe that design is a collaborative process, and I thoroughly enjoy working closely with stakeholders, developers, and other designers to bring a project to life. Through effective communication and a strong focus on user-centered design, I aim to ensure that every project I work on delivers an outstanding experience for users. In my leadership role, I strive to inspire and motivate my team towards a shared vision, while also providing guidance and support to help them reach their full potential. Thank you for visiting my portfolio website, and I look forward to discussing how we can work together to create impactful experiences for your business.
18 yrs
Product Launched
Design Thinking Workshops
50M - 1B
Product Revenue Size

Driving Your Business to Success with Effective Design and User Experience

At the core of every successful business lies a well-crafted design and exceptional user experience. As a team, we can collaborate to tackle your challenges and create solutions that not only meet but exceed your expectations. Let's work together to drive your business towards solid results through effective design and user experience.


As a seasoned professional with a comprehensive skillset and extensive experience, I excel in a wide range of design disciplines, including UX research, design strategy, product design, and agile development. My proficiency in design thinking allows me to approach complex problems with a user-centric perspective and develop innovative solutions. Additionally, I possess exceptional leadership skills that enable me to lead and mentor design teams, fostering a collaborative and supportive work environment.

Design Thinking

Design thinking is a problem-solving approach that puts the user at the center of the design process. The process begins with empathizing with the user to understand their needs and pain points. This is followed by defining the problem and ideating potential solutions. The ideas are then prototyped and tested with users to gather feedback and refine the design. This iterative process continues until a final solution is developed that meets the needs of the user and solves the problem effectively. Design thinking encourages creativity and collaboration, and it allows for a flexible and iterative approach to design. The process is not limited to designers and can be applied to various fields and industries to solve complex problems and create innovative solutions.


My research process begins by defining the research goals, selecting and recruiting participants, and planning the research methods, timeline, and budget. I collect data using various techniques, such as conducting interviews, administering surveys, observing user behavior, and performing usability testing. After collecting the data, I analyze it to identify patterns, trends, and insights that can be used to inform the design process. The findings are then shared with stakeholders, and the insights are incorporated into the design process. The design is iterated based on feedback gathered during the research, and this process is ongoing as the product evolves and user needs change. As a UX researcher, my role is to ensure that the user's needs are always at the forefront of the design process.


My design process begins by aligning with product strategy and user needs. This involves understanding goals, target audience, and competitive landscape, followed by research to identify user needs and pain points. Insights gathered are used to define design principles and guidelines. I collaborate with stakeholders, including product managers, engineers, and marketers, to ensure design strategy aligns with product strategy. User feedback is gathered throughout the design process to refine the design strategy. Finally, the design strategy is communicated to ensure everyone is aligned. This ongoing process should be revisited and refined as product and market needs change.


I believe that collaboration between design and agile development teams is crucial for a successful product. It all starts with the design team creating wireframes, prototypes, and high-fidelity designs to capture the product vision and user needs. We then work closely with the development team to ensure that the designs are implemented correctly and that any issues are addressed promptly. Regular design reviews and user testing are conducted to ensure that the design meets the needs of the users and is aligned with the product strategy. The iterative nature of agile development also allows for flexibility, which enables the design to evolve as the product is developed. Ultimately, this collaboration ensures that the final product is not only functional but also delivers a great user experience.
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Design solves business problems

Well-crafted design and user experience are key to resolving business problems effectively. If you're experiencing issues and looking for solutions, feel free to reach out. Let's work together to address your challenges and create exceptional user experiences.